Children and food

TIME

A new study shows that 53% of food products approved for advertising on TV programs that cater to kids do not meet U.S. recommended government nutrition guidelines.

Kids see 10 to 13 food-related TV ads every day, says the study published in the journal Preventing Chronic Disease, and about half of those ads air during programs that specifically cater to children. The researchers looked at two sets of nutritional guidelines designed specifically to recommend whether a food should appear in a commercial aired during kids’ programming: one set is from a food-and-beverage industry group called the Children’s Food and Beverage Advertising Initiative (CFBAI), and the other is from a government group that represents the Federal Trade Commission, the Centers for Disease Control and Prevention, the Food and Drug Administration and the U.S. Department of Agriculture, called the Interagency Working Group (IWG).

The study authors looked at the 407 foods…

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